Brewers make beer. Distillers liquor... Producers are specialists, but what about importers?
The typical producer is a highly specialized organization. Systembolaget lists thousands of Producers and of course only a small minority provide the majority of the sales volume. But who they are varies significantly depending on which category and which price bands one is looking at. That makes sense, I’m not expecting Carlsberg to be supplying expensive whisky any time soon and I haven’t heard anything about Glenmorangie’s plans for a mass market lager.
But what about importers? Is the typical importer a specialist or a generalist? Is the space dominated by big players, medium players or small ones?
